Your brand can be your business' most important asset. A strong brand can make any business stand out from the crowd. Every time a customer comes into contact with your business, your brand image will create an impression on them.
To create a successful brand, you can work with designers on everything from the look and feel of your website to the design of your stationery. Your brand should project a consistent and distinctive image of your business.
It is important to understand design, its relationship with branding and what it can do for your business.
While branding and brand building are complex, strategic activities, there is almost always a vital creative design component too - for example, the Nike 'swoosh', which is a simple, yet effective, logo that conveys energy and movement, and is appropriate to a company that makes performance sportswear.
Graphic design is one type of design that can create a brand image for your business. If you sell products, you can also design the look and feel of the retail environment in which you choose to market them, whether on a website, in a franchise in a department store or in a shop of your own. You could employ a retail designer or a website designer to help you determine the look and functionality of your retail environment, and to ensure that it communicates your business' brand essence.
Websites are increasingly important for many businesses to reach new customers and keep existing ones so it's important to have a brand that works online. Potential customers make emotional buying decisions based on website design and imagery.
Larger companies will have specific brand guidelines that their web designers will need to incorporate, which dictate style, colours and fonts, and how and where the logo can be positioned.
Small businesses will often need to start developing their brand from scratch, including designing a logo. A web designer can often help you with all of your branding needs.
Your corporate identity is made up of the visible elements of your business, including:
To create a successful brand, you can work with designers on everything from the look and feel of your website to the design of your stationery. Your brand should project a consistent and distinctive image of your business.
It is important to understand design, its relationship with branding and what it can do for your business.
While branding and brand building are complex, strategic activities, there is almost always a vital creative design component too - for example, the Nike 'swoosh', which is a simple, yet effective, logo that conveys energy and movement, and is appropriate to a company that makes performance sportswear.
Graphic design is one type of design that can create a brand image for your business. If you sell products, you can also design the look and feel of the retail environment in which you choose to market them, whether on a website, in a franchise in a department store or in a shop of your own. You could employ a retail designer or a website designer to help you determine the look and functionality of your retail environment, and to ensure that it communicates your business' brand essence.
Websites are increasingly important for many businesses to reach new customers and keep existing ones so it's important to have a brand that works online. Potential customers make emotional buying decisions based on website design and imagery.
Larger companies will have specific brand guidelines that their web designers will need to incorporate, which dictate style, colours and fonts, and how and where the logo can be positioned.
Small businesses will often need to start developing their brand from scratch, including designing a logo. A web designer can often help you with all of your branding needs.
Your corporate identity is made up of the visible elements of your business, including:
- logo
- business and brand names
- any specific colours you use in your logo, branding, premises, etc
- letterhead
- advertising
- packaging
- website
- retail environment or office
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