Backbone Advertising - This week

The importance and role of SEO?
 
With dramatically increased popular searching and shopping online, getting on the first page or two of the search engine results can mean the difference between keeping your day job and becoming an internet millionaire. If you have completed and launched your website, then it is time to do some marketing to enhance your visitor rate. Do you understand what SEO it is and what it does? Do you know why your website needs it and why it is one of the most effective methods of making your website more visible to your target audience? If your answers are no, then It is time that you learn more about SEO.
SEO stands for search engine optimisation. It is a method of preparing your website so that it provides high quality content and attracts a larger volume of high quality traffic. Although SEO strategies are always changing and offer no guarantee, the results of their application are often tremendously successful. At Backbone Advertising we carefully and closely work with our clients to meet their needs and to make them number 1 on top search giants like Google, Yahoo and MSN.
When optimising your website, you should always use organic SEO techniques means 'white hat' rather than 'black hat' SEO techniques like keyword stuffing, using invisible text and creating fake web pages that are not visible to users. Black hat techniques aim to manipulate search engine spiders on a short term basis. They often backfire. Once search engines like Google Yahoo and MSN notice that your website uses black hat SEO techniques then your website will be banned permanently. Then, it will be almost impossible for anyone to find your website without first knowing your web address.
Search engine optimisation or SEO is something that a lot of people are talking about since the existence of search giants like Google, Yahoo and MSN. If you run a website that relies on customer referrals or you build intranets you might not care if your site does not rank high in Google, Yahoo or MSN. Plus, getting random customers from a search engine might cause more problems for your site such as if you are not set up for international customers or your site is more private. But in general cases SEO is really important for your website, for a free website evaluation...got to www.backboneadvertising.com to see how your site rates.