Branding – Old School to Present

Way back in the day, cutting my teeth in the Graphics industry was a lot of fun with great buddies to work with and so much to learn and explore in an ever evolving industry. (Not to mention the youthful exuberance and endless energy…I think I miss that the most)

The tools of the Graphics industry back “In the day” were of the old school variety, the design work was done with actual ink and masks were hand cut on Rubylith to create large fills of color.  All of the elements of the finished piece were then loaded onto a 15 foot horizontal camera and set to whatever scale or percentage of the original you wanted.

The resulting film was hand fed through the developer, rinsed off and dried for the next step in the process which was also photographic in shooting the resulting image onto a direct emulsion coated screen, rinsed off then dried…Wow…that used to take a while to do and was a process I still hold close to my heart.

Now  I “live” in the Adobe creative suite and can effectively create a design today in less time than it took to change the developer fluid in the old days…I don’t miss that part..blech.

Having the old school fundamental experiences has given me a solid understanding of the techniques and the process involved in creating designs and layouts, but the end result has never changed.

Branding is the process of creating, broadcasting and circulating your brand name and creating an image for your business.

Branding can be applied to your entire corporate identity as well as to your visual identity which includes everything from logos to business cards and stationary to packaging to advertisements as well as online presence.

The visual identity component is what always interested me, designing a  logo that is strong and transfers well to the business card which transfers well to the signage and all other graphics, each component should resemble the other including your online presence.

I have always taken great joy and pride in creating new corporate identity packages for aspiring business people ,  or giving a facelift to a business sitting on a plateau.

Either way I chuckle to myself when I think back upon the old school ways versus the new age techniques and I salute the graphic designers old enough…and fortunate enough…to have experienced both worlds….cheers!

Video in Internet Marketing

If you are online and using the internet to market, then you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service, while many Internet marketers rely solely on text marketing, more and more people are understanding the importance of video marketing.  Video is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers.  But why is video so important to the Internet marketer?
The main reason why web videos are so important to Internet marketers is because it allows them to connect with their potential customers on an intimate basis.  Since there are so many Internet marketers consuming the web, it is extremely important that you stand out from the crowd.  Also, another reason Internet marketing is boosted by  videos is because it brings a more sincere and human quality to the interaction.
A great way to interact with your customers, and provide them with important information is through using videos.  With a web video you are able to show the customer the product or service in action.  You can be honest and upfront about the product and build a relationship with the customer.  This is very important in turning a potential customer, into a purchasing customer.  One great way to utilize video is to simplify the product and give all of the information that the customer needs in less than three minutes.  If you are able to successfully do this, you will help gain loyalty from the customer and they will be more likely to purchase your product or service.

Our Services

Backbone Advertising, is a full-service Vancouver & Kelowna Web Design, SEO Marketing, Branding & Advertising Company. We offer a variety of multimedia and advertising services that ensure quality and functionality. We have designed and launched successful websites, branding and marketing campaigns for many different types of businesses, small and large. Our team of designers and developers have the creative talent to cater to your sense of style and functionality, and the ability to turn your ideas into reality!
Whether you are looking for expert help with a single communications project or seeking a turnkey production service involving corporate branding, ecommerce, design and electronic production for print and online delivery, Backbone Advertising is your source for creative marketing solutions.
Coming soon, Free listings in our online business directory, a yellow page advertising alternative by Backbone Advertising.