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Enjoy this weeks edition....
Tuesday, May 22, 2012
Thursday, May 3, 2012
The Social Media Explosion
Whether your company can benefit from "Social Media" - refers to the use of web-based and mobile technologies to turn communication into an interactive process - will depend on a number of factors.
Social marketing - using social media websites such as Facebook, Twitter, LinkedIn, YouTube and Google+ - to connect with your audience is significant and the importance of doing so is getting more and more crucial to the way many businesses now engage with audiences on a day to day basis.
Below are some reasons why it can benefit your business and why it can be effective in communicating with your target audience.
Social Media is good at giving you access to your customers' feedback
Feedback, whether it's good or bad, helps you to improve your products and services and the consumers overall experience. Feedback also helps you in developing new products or services. Customer engagement is key to social media and therefore will be available for your company to use as a basis for ongoing improvements.
Your audience is more likely to offer an honest opinion via these channels and you can act immediately if the feedback is negative and needs to be addressed.
Social Media helps you discover your customers' preferences
Finding out what your customer's actually want will make it easier to enhance your products and plan social or other marketing activities more effectively.
Social Media can increase your Return On Investment (ROI)
Apart from promoting your products and services through Social Media, you can expect your conversion rate from leads to sales to increase if a customer has become engaged with your company via social channels such as Facebook. There are other ways your ROI will be increased:
Social Media helps lead generation
Because Social Media helps you reach a more targeted audience and helps engage that audience with your products and services, can result in higher lead generation.
Social Media can reduce marketing wastage
Another part of ROI is how resources such as time and money were spent acquiring leads and sales. Using Social Media can often be more cost-effective at reaching new and existing customers than other forms of marketing.
Social Media can generate good-quality traffic for your website
The traffic to your website from any social media channels is likely to be highly targeted and of high quality. Where possible you should always include links back from any social media messages, posts and so on, to relevant pages on you website.
Social Media is good for announcing new products and services
Not only is Social Media good cost-effective when it comes to the marketing involved in launching new products or services, but you may already have access to a wide audience who are receptive or will engage in new offerings. Social Media is a good way of spreading news about the imminent arrival or release date of a new product or service and your audience will help to spread the word for you.
Social Media can be very effective for many different types of businesses, but it does need commitment in terms of time to ensure those channels are nurtured and grown. Over time these channels will become more and more important to the way you do business.
At www.backboneadvertising.com we offer packages and services with advice aimed at promoting you and your products.
Whether your company can benefit from "Social Media" - refers to the use of web-based and mobile technologies to turn communication into an interactive process - will depend on a number of factors.
Social marketing - using social media websites such as Facebook, Twitter, LinkedIn, YouTube and Google+ - to connect with your audience is significant and the importance of doing so is getting more and more crucial to the way many businesses now engage with audiences on a day to day basis.
Below are some reasons why it can benefit your business and why it can be effective in communicating with your target audience.
Social Media is good at giving you access to your customers' feedback
Feedback, whether it's good or bad, helps you to improve your products and services and the consumers overall experience. Feedback also helps you in developing new products or services. Customer engagement is key to social media and therefore will be available for your company to use as a basis for ongoing improvements.
Your audience is more likely to offer an honest opinion via these channels and you can act immediately if the feedback is negative and needs to be addressed.
Social Media helps you discover your customers' preferences
Finding out what your customer's actually want will make it easier to enhance your products and plan social or other marketing activities more effectively.
Social Media can increase your Return On Investment (ROI)
Apart from promoting your products and services through Social Media, you can expect your conversion rate from leads to sales to increase if a customer has become engaged with your company via social channels such as Facebook. There are other ways your ROI will be increased:
Social Media helps lead generation
Because Social Media helps you reach a more targeted audience and helps engage that audience with your products and services, can result in higher lead generation.
Social Media can reduce marketing wastage
Another part of ROI is how resources such as time and money were spent acquiring leads and sales. Using Social Media can often be more cost-effective at reaching new and existing customers than other forms of marketing.
Social Media can generate good-quality traffic for your website
The traffic to your website from any social media channels is likely to be highly targeted and of high quality. Where possible you should always include links back from any social media messages, posts and so on, to relevant pages on you website.
Social Media is good for announcing new products and services
Not only is Social Media good cost-effective when it comes to the marketing involved in launching new products or services, but you may already have access to a wide audience who are receptive or will engage in new offerings. Social Media is a good way of spreading news about the imminent arrival or release date of a new product or service and your audience will help to spread the word for you.
Social Media can be very effective for many different types of businesses, but it does need commitment in terms of time to ensure those channels are nurtured and grown. Over time these channels will become more and more important to the way you do business.
At www.backboneadvertising.com we offer packages and services with advice aimed at promoting you and your products.
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